The SQUEEZE: Social media tools have changed the way businesses generate revenue. Leveraging these tools on the internet has become the new norm for small and large companies and individuals, converting the proverbial hobby and passion into cash. Gary Vaynerchuk’s book, Crush It! Why NOW Is the Time to Cash In on Your Passion, teaches the reader how to use the internet to turn an interest into a business. The author’s approach to personal branding is insightful, highlighting the ineffectiveness of traditional advertising for his wine business. Vaynerchuk urges the reader to join the social media revolution for the marketing and public relations benefits it brings.

Notable Endorsement: “Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” –Tony Robbins

Common Q’s Answered by this Book:

• What are the 4 myths?
• What are examples of social media tools?
• What are some ways to leverage social media tools?
• When did the social media revolution begin?
• What is Vaynerchuk’s pioneering approach to personal branding and business?

About the Author: Gary Vaynerchuk is the co-founder and CEO of a social media brand consulting agency. Vaynerchuk is also a video blogger. He is the owner of a wine retail store, an author, and a public speaker. His topics of interest are social media, e-commerce, and brand building. For more information, view his video blog, Wine Library TV, a daily internet webcast (http://tv.winelibrary.com/). You may also visit his personal blog: http://garyvaynerchuk.com/.

Book Vitals:

Publisher: Harper Studio (October 2009)