The SQUEEZE: Understanding different cultures is important to sharpening one’s business acumen. Businesspeople, who travel abroad frequently, must be able to communicate effectively. Because of a bad misunderstanding, a business relationship can suffer. Brooks Peterson’s book “Cultural Intelligence: A Guide to Working with People from Other Cultures” offers suggestions for how to increase awareness of other cultures. Using case studies and illustrations, Peterson defines the term “cultural intelligence” within the contexts he provides. He explores the skills necessary to work effectively with international clients. Peterson uses multiple business-oriented examples to help business leaders define their own cultural style, strengthen communication in the workplace, and improve the organization’s bottom line. “Cultural Intelligence” is a great read for business leaders in multiple business professions.

Notable Endorsement: "Basic tenet on learned cultural intelligence is summarized well. Thoughtful tools and useful chapter on using your own language better. -- Edge Magazine, November, 2004

Common Q’s Answered by this Book:

• What is “cultural intelligence”?
• How is cultural style defined?
• What are the six vital areas used to cultivate cultural style?
• What is “cultural IQ”?
• What are the keys to strengthening workplace communication and building solid business relationships?

About the Author: Founder of Across Cultures, Inc., Brooks Peterson provides international consulting to global leaders. Peterson’s experiences range from cross-cultural training, research, and education. Peterson has traveled around the world and lives currently in Minneapolis. For more information about Brooks Peterson and his current projects, visit: www.acrosscultures.com. For more information about how to reach Peterson annually, visit: http://brookspeterson.com/.

Book Vitals:

Publisher: Nicholas Brealey Publishing (January 2004)